Television and social identity: Race representation as "White" accommodation

The influence of race representation on White viewers' feelings, perceptions, and opinions is evaluated. Participants indicate more liking for Black as opposed to White commentators. Participants perceive the least similarity between a Black and a White commentator who disagree with each other, but great similarity between a Black and a White commentator who agree with each other. Results are discussed with respect to aversive or enlightened racism and the accommodation of White identity.