Competing with emerging market multinationals

被引：74

作者：

Ramamurti, Ravi ^{[1
]}

机构：

[1] Northeastern Univ, Coll Business Adm, Boston, MA 02115 USA

来源：

BUSINESS HORIZONS | 2012年 / 55卷 / 03期

关键词：

Emerging market multinationals; Multinationals; Emerging markets; Competitive threat; Competitive advantage; Internationalization;

D O I：

10.1016/j.bushor.2012.01.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A new breed of multinationals from emerging markets is appearing in many industries. Western firms are wrong to underestimate, as they often do, the competitive threat from these firms. The discussion herein highlights the non-traditional competitive advantages these firms use to win at home and abroad and shows how these firms use internationalization not only to exploit competitive advantage but to bolster it. The article concludes with suggestions for how Western managers should respond to the competitive threat from emerging market multinationals. (C) 2012 Kelley School of Business, Indiana University. All rights reserved.

引用

页码：241 / 249

页数：9

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