A study of e-commerce adoption by tourism websites in China

被引：42

作者：

Cao, Kaijun ^{[1
,2
]}

Yang, Zhaoping ^{[1
]}

机构：

[1] Chinese Acad Sci, Xinjiang Inst Ecol & Geog, 818 South Beijing Rd, Urumqi 830011, Xinjiang, Peoples R China

[2] Univ Chinese Acad Sci, Beijing 100049, Peoples R China

来源：

JOURNAL OF DESTINATION MARKETING & MANAGEMENT | 2016年 / 5卷 / 03期

关键词：

Website evaluation; E-commerce adoption; Tourism website; Content analysis; China; WEB SITES; DESTINATION IMAGE; PERFORMANCE; QUALITY; DESIGN; MODEL; MANAGEMENT; USABILITY; BUSINESS;

D O I：

10.1016/j.jdmm.2016.01.005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Planning and booking a trip online is now increasingly common for travelers. This study evaluated 258 Chinese tourism websites (CTWs) using a content analysis technique that assessed website performance in terms of e-commerce adoption. The current study aims to elucidate the status of e-commerce adoption among different types of websites. The analysis revealed significant differences in performance between the types of websites, and online travel agencies (OTAs) were found to perform better than other types of tourism websites. The results also revealed that CTWs are not using the Internet to its full potential, as most tourism websites focus on providing basic information services, especially the official tourism websites (OTWs). Suggestions are made concerning how to improve the performance of CTWs and potential avenues for future research are discussed. (C) 2016 Elsevier Ltd. All rights reserved.

引用

页码：283 / 289

页数：7

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