An analysis of corporate environmental responsibility on the global corporate Web sites and their dialogic principles

This study investigated how corporations use their Web sites as a way of helping to build corporate environmental responsibility. A content analysis of 2008 Fortune Global corporate Web sites compared environmental concerns and the use of dialogic principles across three regions (i.e., Asia, Europe, and North America). Results show that about 71% of Web sites have a stand-alone environmental menu as a central location for environmental information, and that Europe is the highest, followed by North America and Asia. The environmental concerns of 'resources/waste management' and 'climate changes' are more commonly highlighted than are 'ecosystem' and 'environmental governance.' Furthermore, most Web sites do not fully employ dialogic features, regardless of region. (C) 2010 Elsevier Inc. All rights reserved.