How to give away software with successive versions

被引：19

作者：

Jiang, Zhengrui ^{[1
]}

机构：

[1] Iowa State Univ, Coll Business, Ames, IA 50011 USA

来源：

DECISION SUPPORT SYSTEMS | 2010年 / 49卷 / 04期

关键词：

Free software; Bass model; Multi-generation diffusion model; Software versions; Software promotion;

D O I：

10.1016/j.dss.2010.05.004

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Free software offer as a promotional tool has been employed by software firms of all sizes. In this research. we propose an extended multi-generation diffusion model that separates substitution from switching, and develop methodologies to help a firm determine the optimal number of free adoptions for each version. Our analyses show that due to the word-of-mouth effect, free offer can help increase a firm's total profit for all versions of a product. Furthermore, we find that in the presence of low-valuation free adopters, the optimal number of high-valuation free adopters decreases, the total number of free adopters increases, and the total profit improves substantially as a result. (C) 2010 Elsevier B.V. All rights reserved.

引用

页码：430 / 441

页数：12