CATA penalty/reward

被引：54

作者：

Plaehn, Dave ^{[1
]}

机构：

[1] InsightsNow Inc, Corvallis, OR 97330 USA

来源：

FOOD QUALITY AND PREFERENCE | 2012年 / 24卷 / 01期

关键词：

Check-all-that-apply; Penalty analysis; ANOVA; Emotions; Monte Carlo simulations;

D O I：

10.1016/j.foodqual.2011.10.008

中图分类号：

TS2 [食品工业];

学科分类号：

0832 ;

摘要：

A method of analyzing check-all-that-apply (CATA) data similar to penalty analysis is given. The approach gives a mean drop/increase relative to a "reference" variable such as overall liking. The method is demonstrated on "emotion" responses for five citrus flavored sodas. Six significance testing methods are compared. The effects of sample size, a CATA proportion threshold and covariance thresholds on significance are investigated in an appendix via simulations. (C) 2011 Elsevier Ltd. All rights reserved.

引用

页码：141 / 152

页数：12

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