A service quality measurement architecture for hot spring hotels in Taiwan

被引：150

作者：

Hsieh, Ling-Feng ^{[1
]}

Lin, Li-Hung ^{[1
]}

Lin, Yi-Yin ^{[1
]}

机构：

[1] Chung Hua Univ, Dept Technol Management, Hsinchu, Taiwan

来源：

TOURISM MANAGEMENT | 2008年 / 29卷 / 03期

关键词：

hot spring hotels; service quality; analysis network process (ANP);

D O I：

10.1016/j.tourman.2007.05.009

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

This research explores customer's expectations of service quality in hot spring hotels in Taiwan. Based on the five dimensions of PZB service quality, a specialist questionnaire is utilized to establish a complete service quality evaluation framework for hot spring hotels. In this research, analysis network process (ANP) is applied to find the relative weights among the criteria and to emphasize the interdependent relationships, thus increasing the accuracy of our results. Finally, the service quality evaluation framework and evaluation results can be used as a guide for hot spring hotel proprietors to review, improve, and enhance service planning and service qualities in the future. (c) 2007 Elsevier Ltd. All rights reserved.

引用

页码：429 / 438

页数：10

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