Introduction to service-dominant logic: From propositions to practice Introduction

被引：33

作者：

Ballantyne, David ^{[1
,2
]}

Williams, John ^{[2
]}

Aitken, Robert ^{[1
]}

机构：

[1] Univ Otago, Dept Mkt, Dunedin, New Zealand

[2] Univ Otago, Sch Business, Dunedin, New Zealand

来源：

关键词：

D O I：

10.1016/j.indmarman.2010.06.025

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：179 / 180

页数：2

共 9 条

[1] [Anonymous], 1995, The Knowledge Creating
[2] BASTIAT FREDERIC., 1848, SELECTED ESSAYS POLI
[3] Lusch R. F., 2006, Marketing theory, V6, P281, DOI DOI 10.1177/1470593106066781
[4] BREAKING FREE FROM PRODUCT MARKETING
SHOSTACK, GL
[J]. JOURNAL OF MARKETING, 1977, 41 (02) : 73 - 80
[5] Vargo S.L., 2006, The service-dominant logic of marketing: Dialog, debate, and directions
[6] Evolving to a new dominant logic for marketing
Vargo, SL
Lusch, RF
[J]. JOURNAL OF MARKETING, 2004, 68 (01) : 1 - 17
[7] From goods to service(s): Divergences and convergences of logics
Vargo, Stephen L.
Lusch, Robert F.
[J]. INDUSTRIAL MARKETING MANAGEMENT, 2008, 37 (03) : 254 - 259
[8] Why "service"?
Vargo, Stephen L.
Lusch, Robert F.
[J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2008, 36 (01) : 25 - 38
[9] Service-dominant logic: continuing the evolution
Vargo, Stephen L.
Lusch, Robert F.
[J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2008, 36 (01) : 1 - 10