Creative product analysis matrix: Testing the model structure and a comparison among products - Three novel chairs

This article describes the empirical use of the Creative Product Semantic Scale (CPSS) to evaluate 3 creative products by 128 student participants in 2 "folk high schools" in western Norway. First, the factor structure of the model was examined and tested through exploratory principle components factor analysis and confirmatory factor analysis (CFA). Then, multivariate analysis of variance was used to confirm that the CPSS could detect differences perceived in the levels of the factors Novelty, Resolution, and Elaboration and Synthesis in the 3 products. In CFA, as hypothesized, a solution with 3 factors provided a better fit to the data for each of the 3 creative products than an alternative 2-factor solution. The results of this study established the usefulness of the CPSS to detect differences perceived by the participants among the 3 chairs along all 3 dimensions.