Is it live or is it timeshifted, streamed or downloaded? Watching television in the era of multiple screens

The viewing of television programming on screens other than a television set has become increasingly common. This article discusses the different modes of viewing that have emerged as a result of timeshifting, downloading, streaming and mobile technologies. Using data collected from an online survey (n = 671) over a six-month period in 2010-2011, we present a descriptive and inferential statistical analysis of both traditional and emerging modes of viewing. We also examine whether significant differences exist across three demographic variables: gender, age and country or region of residence. Our findings show that while the majority of viewing still takes place in front of a television screen, the computer has achieved secondary screen status among North Americans and equal status among younger viewers and Europeans. Viewing on a mobile device remains minimal across all demographics.