Assessing blog-user satisfaction using the expectation and disconfirmation approach

被引：40

作者：

Hsieh, Chung-Chi ^{[1
]}

Kuo, Pao-Li ^{[1
,2
]}

Yang, Szu-Chi ^{[1
]}

Lin, Shih-Han ^{[1
]}

机构：

[1] Natl Cheng Kung Univ, Dept Ind & Informat Management, Tainan 70101, Taiwan

[2] Tajen Univ, Dept Management Informat Syst, Pingtung 907, Taiwan

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2010年 / 26卷 / 06期

关键词：

Blog; Expectation-disconfirmation paradigm; Information quality; System quality; INFORMATION-SYSTEMS; CUSTOMER SATISFACTION; SUCCESS; CONTINUANCE; MANAGEMENT; QUALITY; MODELS; USAGE; DETERMINANTS; ANTECEDENTS;

D O I：

10.1016/j.chb.2010.04.022

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

The growing popularity of blogs has drawn an increasing amount of attention from corporations keen to expand market share and establish better customer relationships. It is thus imperative to probe into why some blogs attract a tremendous amount of interest and why they are sustainable. Although there are a number of studies exploring the factors underlying popular or successful blogs, few results have been reported from the integrated perspective of IS success and marketing. By segregating blog quality into information quality and system quality, this study investigates the linkage between blog quality and blog-user satisfaction within the expectation-disconfirmation paradigm. It establishes nine key constructs for blog-user satisfaction and tests the relationships among them. The results of this study provide directions for bloggers and system administrators to achieve higher levels of blog-user satisfaction by developing multi-faceted strategies based on the reported dimensions of blog quality. (C) 2010 Elsevier Ltd. All rights reserved.

引用

页码：1434 / 1444

页数：11

共 66 条

[1] The impact of Web quality and playfulness on user acceptance of online retailing [J].