A belief-based account of decision under uncertainty

被引:195
作者
Fox, CR [1 ]
Tversky, A
机构
[1] Duke Univ, Fuqua Sch Business, Durham, NC 27708 USA
[2] Stanford Univ, Dept Psychol, Stanford, CA 94305 USA
关键词
decision making; risk; uncertainty; expected utility; prospect theory; support theory; decision weights; judgment; probability;
D O I
10.1287/mnsc.44.7.879
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
We develop a belief-based account of decision under uncertainty. This model predicts decisions under uncertainty from (i)judgments of probability, which are assumed to satisfy support theory; and (ii) decisions under risk, which are assumed to satisfy prospect theory. In two experiments, subjects evaluated uncertain prospects and assessed the probability of the respective events. Study I involved the 1995 professional basketball playoffs; Study 2 involved the movement of economic indicators in a simulated economy. The results of both studies are consistent with the belief-based account, but violate the partition inequality implied by the classical theory of decision under uncertainty.
引用
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页码:879 / 895
页数:17
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