Analysis of shopping preference and satisfaction with airport retailing products

被引：48

作者：

Perng, Shiaw-Wuu ^{[1
]}

Chow, Chia-Chuan ^{[1
]}

Liao, Wu-Cheng ^{[2
]}

机构：

[1] Kainan Univ, Dept Air Transportat, Luzhu 338, Taoyuan County, Taiwan

[2] Kainan Univ, Dept Int Mkt, Luzhu 338, Taoyuan County, Taiwan

来源：

JOURNAL OF AIR TRANSPORT MANAGEMENT | 2010年 / 16卷 / 05期

关键词：

Airport; Retail; Grey relational analysis; Shopping purpose;

D O I：

10.1016/j.jairtraman.2010.02.002

中图分类号：

U [交通运输];

学科分类号：

08 ; 0823 ;

摘要：

This paper studies passengers' responses to retail products at Taiwan Taoyuan International Airport. Incorporating the passengers' demand factors, modified grey relational analysis is applied to establish the priority relations of product categories for shopping purposes and satisfaction. The results indicated that travelers valued the utility and souvenir characteristics of products. The youngest respondents tended to shop in souvenir and cafe stores. Satisfaction analysis showed higher rankings for brand-name, utility, and low-cost products, and low satisfaction levels on quality and price of cafe products. (C) 2010 Elsevier Ltd. All rights reserved.

引用

页码：279 / 283

页数：5

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