The Role of Social Media in Promoting Women's Health Education in Saudi Arabia

Social media has the potential to improve women's health in developing countries through health education and promotion. In the Arab world, women's health interventions are lacking. However, with a high penetration rate of social media in the Arab world, there is good opportunity to utilize social media platforms such as Twitter to promote women's health. In this paper, we analyze the Tweet feeds of Saudi-based Twitter account to promote women's health. A total of 5167 Tweets were extracted and analyzed retrospectively, using NVivo Ncapture between June 2014 and March 2015. There were a total number of 3449 followers by March 20, 2015. Results showed that a majority of the Twitter followers (61%, n=2104) were seeking gynecological information, followed by pregnancy related information (27%, n=931), breast-feeding advice (9%, n=310), and other health related information (3%, n=103). Results also showed an increased level of health awareness and comprehension among Twitter followers. Further research is needed to promote women's health in Saudi Arabia and the Arab world through social media platforms such as Twitter and similar platforms including Instagram, Facebook, and YouTube which are also popular in the Arab world.