Internet search approaches: The influence of age, search goals, and experience

This study analyzed observations and interviews of 31 participants, who were divided into six age groups, to understand the influence of end-user goals and experience on Internet search approaches. Users who lacked experience approached the Internet similarly no matter what the age group. Children and older adults were more likely to lack online search experience than other users. In addition, children and older adults were more homogeneous than other users in that they had a narrow range of situational goals, whereas users in other groups had a wide range of situational goals. The study has implications for user services and research in end-user searching. An understanding of the influence of age, experience, and goals on Internet search patterns might guide how, how much, and in what format information should be presented in the future. Knowledge gained from this study can also form the basis of hypotheses for larger studies. (C) 2003 Elsevier Inc. All rights reserved.