CO-CREATION EXPERIENCES: ATTENTION AND MEMORABILITY

被引：130

作者：

Campos, Ana Claudia ^{[1
]}

Mendes, Julio ^{[2
]}

do Valle, Patricia Oom ^{[2
]}

Scott, Noel ^{[3
]}

机构：

[1] Univ Algarve, Fac Econ, Campus Gambelas,Edificio 9, P-8005139 Faro, Portugal

[2] Univ Algarve, Fac Econ, Campus Gambelas, P-8005139 Faro, Portugal

[3] Griffith Univ, Griffith Inst Tourism, Griffith Business Sch, Bldg G27,Room 3-12,Gold Coast Campus,Parklands Dr, Southport, Qld 4222, Australia

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2016年 / 33卷 / 09期

关键词：

Co-creation tourism experience; active participation; interaction; attention; memorability; DOMINANT LOGIC; TOURIST; VISITORS; HERITAGE; HOSPITALITY; DIMENSIONS; MANAGEMENT; INNOVATION;

D O I：

10.1080/10548408.2015.1118424

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a 'swimming with dolphins' experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience. Findings suggest that the co-creation experience influences memorability by focusing the tourist's attention. This study contributes to the conceptualization of co-creation in the field of tourism by substantiating the usefulness of a psychologically based approach to experience design.

引用

页码：1309 / 1336

页数：28

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