Visualization of large-scale customer satisfaction surveys using a parallel coordinate tree

被引：13

作者：

Brodbeck, D

Girardin, L

机构：

来源：

INFOVIS 2002: IEEE SYMPOSIUM ON INFORMATION VISUALIZATION 2003, PROCEEDINGS | 2003年

关键词：

parallel coordinates; focus plus context; hierarchical data; satisfaction survey;

D O I：

10.1109/INFVIS.2003.1249026

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Satisfaction surveys are an important measurement tool in fields such as market research or human resources management. Serious studies consist of numerous questions and contain answers from large population samples. Aggregation on both sides, the questions asked as well as the answers received, turns the multidimensional problem into a complex system of interleaved hierarchies. Traditional ways of presenting the results are limited to one-dimensional charts and cross-tables. We developed a visualization method called the Parallel Coordinate Tree that combines multidimensional analysis with a tree structure representation. Distortion-oriented focus+context techniques are used to facilitate interaction with the visualization. In this paper we present a design study of a commercial application that we built, using this method to analyze and communicate results from large-scale customer satisfaction surveys.

引用

页码：197 / 201

页数：5

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