Commodity cultures: the traffic in things

Focusing on the commodification of various forms of cultural difference, this payer reviews recent work within the 'globalization' and 'creolization' paradigms, outlining an agenda for future research. Rather than condemning commodification as an unwarranted threat to the 'authenticity' of local cultures, the paper argues for a more complex understanding of people's relationship with the world of goods. Using a variety of examples, it is argued that the 'traffic in things' is associated with a wide range of meanings and a diversity of responses. Informed by recent debates in anthropology and material culture studies, it is suggested that geographical metaphors (such as distance and displacement) provide a more productive way of engaging with contemporary commodity cultures than do visual metaphors (such as unveiling or unmasking). Other means of transcending the distinction between cultural and economic geographies are also discussed.