Service & solution innovation: Overview and research agenda Introduction

被引：66

作者：

Evanschitzky, Heiner ^{[1
]}

Wangenheim, Florian V. ^{[2
]}

Woisetschlaeger, David M. ^{[3
]}

机构：

[1] Aston Univ, Mkt Grp, Aston Business School, Birmingham B4 7ET, W Midlands, England

[2] Tech Univ Munich, TUM Sch Management, D-8000 Munich, Germany

[3] Tech Univ Carolo Wilhelmina Braunschweig, Inst Automot Management & Ind Prod, Braunschweig, Germany

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2011年 / 40卷 / 05期

关键词：

CUSTOMER; OFFERINGS; PRODUCTS; STRATEGIES; TRANSITION; SUPPLIERS;

D O I：

10.1016/j.indmarman.2011.06.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：657 / 660

页数：4

共 39 条

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