Implicit theories of creativity across cultures - Novelty and appropriateness in two product domains

One potential problem for creativity theory is whether both novelty and appropriateness are equally valid dimensions across cultures. Taking an implicit theory approach, the authors surveyed more than 400 students from Japan, China, and the United States. Using repeated measures scenarios of cooking and textbook products, novelty was found to be important across the three countries for evaluations of creativity. However, the Chinese were more swayed than were the Americans by the novelty manipulation in terms of how much they desired the products. Appropriateness was more important for Americans and Japanese for evaluations of creativity and desire for products. Both novelty and appropriateness had large effects. Rather than relying on assumed country variations, the authors argue that cross-cultural research be used to understand the nature of creativity.