Cultural significance of leg-to-body ratio preferences? Evidence from Britain and rural Malaysia

The leg-to-body ratio (LBR) has been suggested as an under-researched aesthetic criterion in humans. In the present study, 54 rural Malaysians and 80 Britons rated for physical attractiveness a set of line drawings that varied in five levels of LBR. The results showed that, for British participants, a higher LBR was preferred in women but a lower LBR was preferred in men. Malaysian participants, in contrast, rated medium female LBR and low male LBR as the most attractive. These results are discussed in terms of cross-cultural differences in media exposure, which may moderate judgements of attractiveness of various body components.