Mediatization and Media Interventionism: A Comparative Analysis of Sweden and the United States

Although mediatization as a term is commonly used in the academic literature, it is rarely defined well and there are almost no studies that explicitly seek to investigate the mediatization of politics. Drawing on the literature on mediatization, media interventionism, political news journalism and related areas, the purpose of this article is to develop indicators of the degree to which news content is mediatized, and test these in a comparative content analysis of how Swedish and US television news covered the 2006 Swedish and 2008 US election campaigns. The results show that election news on US television is more mediatized than that on Swedish television, as expected. However, few differences were found across commercial and public service television news within Sweden. The study also suggests that the mediatization of news content may be moderated by national journalism cultures, political news cultures and political communication cultures.