Examining the moderating role of sense of membership in online review evaluations

被引：90

作者：

Luo, Chuan ^{[1
]}

Luo, Xin ^{[2
]}

Xu, Yun ^{[1
]}

Warkentin, Merrill ^{[3
]}

Sia, Choon Ling ^{[4
]}

机构：

[1] Southwestern Univ Finance & Econ, Sch Econ Informat Engn, Chengdu, Peoples R China

[2] Univ New Mexico, Anderson Sch Management, Albuquerque, NM 87131 USA

[3] Mississippi State Univ, Coll Business, Mississippi State, MS USA

[4] City Univ Hong Kong, Dept Informat Syst, Hong Kong, Hong Kong, Peoples R China

来源：

INFORMATION & MANAGEMENT | 2015年 / 52卷 / 03期

关键词：

Electronic word-of-mouth; Sense of membership; Review credibility; WORD-OF-MOUTH; VIRTUAL COMMUNITIES; INFORMATION ACCESSIBILITY; IMPACT; CONSUMERS; RESPONSES; COMMUNICATION; DETERMINANTS; CREDIBILITY; ADOPTION;

D O I：

10.1016/j.im.2014.12.008

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This paper explores how electronic word-of-mouth (eWOM) readers' sense of membership moderates the effects of eWOM antecedent factors on their perceptions of review credibility. To test our hypotheses, we collected 308 samples from two virtual eWOM forums that are famous in China. The results showed that eWOM readers' sense of membership positively moderated argument strength, review sidedness and review rating's effects on review credibility; it also had a negative moderating effect on the relationship between review objectivity and review credibility. Based upon these findings, we discussed the theoretical contributions and practical implications of this study. (C) 2014 Elsevier B.V. All rights reserved.

引用

页码：305 / 316

页数：12

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