Multicommunicating: A practice whose time has come?

We offer the concept of multicommunicating to describe overlapping conversations, an increasingly common occurrence in the technology-enriched workplace. We define multicommunicating, distinguish it from other behaviors. and develop propositions for future research. Our work extends the literature on technology-stimulated restructuring and reveals one of the opportunities provided by lean media-specifically, an opportunity to multicommunicate. We conclude that the concept of multicommunicating has value both to the scholar and to the practicing manager.