Intermedia agenda setting in the 1996 presidential election

被引：64

作者：

Boyle, TP ^{[1
]}

机构：

[1] Susquehanna Univ, Dept Commun & Theatre Arts, Selinsgrove, PA 17870 USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2001年 / 78卷 / 01期

关键词：

D O I：

10.1177/107769900107800103

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study of the 1996 presidential election analyzed political television advertisements, three major newspapers, and television network newscasts to determine what - if any - intermedia agenda-setting influences existed. The study analyzed 116 political advertisements, 818 newspaper stories, and 101 network news stories. Support was found for the influence of the major party candidate advertisements on the news agenda. Specifically, some influence of the traditional party challenger was found on the network television newscasts and all three of the the major newspapers analyzed. Also, as in previous campaigns, the majority of news coverage focused on the political horse race.

引用

页码：26 / 44

页数：19

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