Strategic development and SWOT analysis at the University of Warwick

被引：313

作者：

Dyson, RG ^{[1
]}

机构：

[1] Univ Warwick, Warwick Business Sch, Coventry CV4 7AL, W Midlands, England

来源：

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 2004年 / 152卷 / 03期

关键词：

strategic planning; SWOT analysis; resource-based planning; strategic development;

D O I：

10.1016/S0377-2217(03)00062-6

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

SWOT analysis is an established method for assisting the formulation of strategy. An application to strategy formulation and its incorporation into the strategic development process at the University of Warwick is described. The application links SWOT analysis to resource-based planning, illustrates it as an iterative rather than a linear process and embeds it within the overall planning process. Lessons are drawn both for the University and for the strategy formulation process itself. (C) 2003 Elsevier B.V. All rights reserved.

引用

页码：631 / 640

页数：10

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