The challenge of fifth generation R&D

Economic, behavioral and technological forces are leading us into an era of knowledge-as opposed to technological-innovation. Under these conditions, management systems must be viewed holistically in order to optimize the creation and movement of ideas into the marketplace expeditiously and profitably. There will be a fundamental shift toward virtual, networked organizations that transcend conventional boundaries. These new collaborative learning systems will enable the flow of knowledge-nor information-throughout the organization, now redefined to include customers, suppliers, distributors, and other stakeholders. The resulting challenge to top management: Who will be the chief innovation officer of your enterprise?