A pricing mechanism for digital content distribution over computer networks

被引:23
作者
Lang, KR [1 ]
Vragov, R [1 ]
机构
[1] CUNY Bernard M Baruch Coll, Sizklin Sch Business, New York, NY 10010 USA
关键词
client-server networks; content sharing; digital content distribution; information goods; monopolistic seller; peer-to-peer networks; pricing; user participation incentives;
D O I
10.1080/07421222.2005.11045846
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
This paper uses modified economic growth theory to compare and contrast two currently available ways of digital content distribution: the client-server model and the peer-to-peer (P2P) model. We describe a monopolistic pricing scheme for distributing digital content over P2P networks that rewards peer users who actively participate in the distribution process. Our results show that digital distribution through a P2P network is more profitable and more efficient than in the corresponding client-server setting, if the pricing mechanism used provides strong incentives to users to share content. The basic results hold when the model is extended to include time-variant preferences across generations of consumers, and when the monopolist performs price discrimination based on generations. Some practical implications from the theoretical analysis are also discussed.
引用
收藏
页码:121 / 139
页数:19
相关论文
共 23 条
[1]  
Adar E., 2000, 1 MONDAY, V5
[2]  
Anania L, 1997, INTERNET ECONOMICS, P91
[3]  
[Anonymous], P 38 HAW INT C SYST
[4]   Digital music and online sharing: Software piracy 2.0? [J].
Bhattacharjee, S ;
Gopal, RD ;
Sanders, GL .
COMMUNICATIONS OF THE ACM, 2003, 46 (07) :107-111
[5]  
Gupta A., 1997, IEEE Internet Computing, V1, P38, DOI 10.1109/4236.643935
[6]   The economics of network management [J].
Gupta, A ;
Stahl, DO ;
Whinston, AB .
COMMUNICATIONS OF THE ACM, 1999, 42 (09) :57-63
[7]  
Hughes Jerald, 2003, JMM, V5, P180
[8]  
KWOK SH, 2002, ELECT MARKETS, V12, P1
[9]  
LAI K, 2003, 1 WORKSH EC PEER TO
[10]  
LANG KR, 2005, PRICING SERVICES PEE