Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure

被引：179

作者：

Brown, SW ^{[1
]}

Webster, FE

Steenkamp, JBEM

Wilkie, WL

Sheth, JN

Sisodia, RS

Kerin, RA

MacInnis, DJ

McAlister, L

Raju, JS

Bauerly, RJ

Johnson, DT

Singh, M

Staelin, R

机构：

[1] Arizona State Univ, WP Carey Sch Business, Tempe, AZ 85287 USA

[2] Arizona State Univ, Ctr Serv Leadership, Tempe, AZ 85287 USA

[3] Dartmouth Coll, Tuck Sch Business, Hanover, NH USA

[4] Tilburg Univ, NL-5000 LE Tilburg, Netherlands

[5] Univ Notre Dame, Mendoza Coll Business, Notre Dame, IN 46556 USA

[6] Emory Univ, Goizueta Business Sch, Atlanta, GA 30322 USA

[7] Bentley Coll, Waltham, MA 02154 USA

[8] So Methodist Univ, Edwin L Cox Sch Business, Dallas, TX 75275 USA

[9] Univ So Calif, Marshall Sch Business, Los Angeles, CA 90089 USA

[10] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA

[11] Western Illinois Univ, Dept Mkt & Finance, Macomb, IL 61455 USA

[12] Duke Univ, Fuqua Sch Business, Durham, NC 27706 USA

来源：

JOURNAL OF MARKETING | 2005年 / 69卷 / 04期

关键词：

D O I：

10.1509/jmkg.2005.69.4.1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：1 / 25

页数：25

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