Roadmapping for dynamic and uncertain environments

被引:82
作者
Strauss, JD
Radnor, M
机构
[1] Northwestern Univ. NSF Industry, CTIM, Evanston, IL
[2] Northwestern Univ. Kellogg School, Evanston, IL
关键词
D O I
10.1080/08956308.2004.11671620
中图分类号
F [经济];
学科分类号
02 ;
摘要
A carefully designed and implemented blend of scenario planning and roadmapping can offer "the best of both worlds".
引用
收藏
页码:51 / 57
页数:7
相关论文
共 7 条
[1]  
ALBRIGHT RE, 2003, RES TECHNOLOGY M MAR, P31
[2]  
[Anonymous], 1992, PLANNING REV
[3]  
KAPPEL T, 1997, PRODUCT STRATEGY SUM
[4]   Roadmapping - Agent of change [J].
McMillan, A .
RESEARCH-TECHNOLOGY MANAGEMENT, 2003, 46 (02) :40-47
[5]  
NONAKA I, 1991, HARVARD BUS REV, V69, P96
[6]  
SCHRIEFER A, 1995, PLANNING FORUM, V23, P33
[7]  
THOUATI M, 2001, INT J MANUFACTURING, V3, P49