Alternate reality gaming

Alternate reality games (ARG) represent a new genre of digital gaming designed to blur the distinction between a player's experience in the digital world inside the game and the real world outside the game. ARG's bring gamers together to collectively solve puzzles and advance a game's storyline. Two features of a successful ARG are a compelling storyline and a collaborative game play. ARG's are not designed to create a compelling experience through 3D graphics or simulated battles. They provide shared scenarios through which gamers interact and collaborate to construct an eventual ending to the story. ARG gamers enjoyment depends on the kind of shared experience they have with one another. An ARG sustains player interest by generating new content based on the constantly updated state of the game. The time dependent and interactive nature of ARG's make them like atrical productions, spontaneous, and responsive to the audience.