Journal evolution and the development of marketing

被引:38
作者
Lehmann, DR [1 ]
机构
[1] Columbia Univ, Grad Sch Business, New York, NY 10027 USA
关键词
D O I
10.1509/jppm.24.1.137.63891
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:137 / 142
页数:6
相关论文
共 7 条
[1]   The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time [J].
Baumgartner, H ;
Pieters, R .
JOURNAL OF MARKETING, 2003, 67 (02) :123-139
[2]   Charting new directions for marketing [J].
Day, GS ;
Montgomery, DB .
JOURNAL OF MARKETING, 1999, 63 :3-13
[3]  
Harzing A. W., 2019, Journal quality list
[4]  
Howard JohnA. Jagdish N. Sheth., 1969, The Theory of Buyer Behavior
[5]   Perceptual differences of marketing journals: A worldwide perspective [J].
Theoharakis, V ;
Hirst, A .
MARKETING LETTERS, 2002, 13 (04) :389-402
[6]   Scholarly research in marketing: Exploring the "4 Eras" of thought development [J].
Wilkie, WL ;
Moore, ES .
JOURNAL OF PUBLIC POLICY & MARKETING, 2003, 22 (02) :116-146
[7]  
[No title captured]