A Gift Economy Perspective on the Cycle of Financial Vulnerability

被引:9
作者
Cordeiro, Rafaela Almeida [1 ]
Wong, Nancy [2 ]
Ponchio, Mateus Canniatti [3 ]
机构
[1] Univ Sao Paulo, Mkt, Rua Arlindo Bettio 1000, BR-03828000 Sao Paulo, Brazil
[2] Univ Wisconsin, Sch Human Ecol, Consumer Sci, 1300 Linden Dr, Madison, WI 53706 USA
[3] Escola Super Propaganda & Mkt, Rua Alvaro Alvim 123, BR-04018010 Sao Paulo, Brazil
关键词
consumer behavior; consumer culture; gift giving; financial vulnerability; moral economy; CREDIT; MATERIALISM; INSIGHTS; MARKET; DEBT;
D O I
10.1177/0276146718808569
中图分类号
F [经济];
学科分类号
02 ;
摘要
Research on financial vulnerability has largely focused on the relationships between the economic environment, consumer financial activities and indebtedness, limiting our understanding of the role assumed by interpersonal relationships that underlie this socially embedded phenomenon. Using the common Brazilian practices of borrowing-lending amongst family and friends as the research context, we show that these practices can be viewed as a gift guided by the logic of a moral economy. Our findings show that individuals resort to the market economy to maintain a moral economy of credit which can be a blessing (when the extension of financial help to important others alleviates financial vulnerability by negotiating the marketplace) or a curse (when extension of financial help to others leads to one's own financial constraints). This study illustrates an inverted gift giving process whereby the recipients' own indulgence is presented as a monadic gift in accessing the dyadic gift giving relationship.
引用
收藏
页码:25 / 36
页数:12
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