The future of tobacco marketing in Canada

被引：4

作者：

Auger, N

Raynault, MF

机构：

[1] Univ Montreal, Inst Natl Sante Publ Quebec, Dept Soil & Prevent Med, Montreal, PQ, Canada

[2] Univ Montreal, Dept Social & Prevent Med, Direct Sante Publ Montreal, Montreal, PQ, Canada

来源：

CANADIAN JOURNAL OF PUBLIC HEALTH-REVUE CANADIENNE DE SANTE PUBLIQUE | 2005年 / 96卷 / 04期

关键词：

tobacco industry; smoking; marketing; advertising; Internet; sports;

D O I：

10.1007/BF03405163

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

With the advent of the Tobacco Act, tobacco marketing is now severely restricted in Canada. This article considers how the tobacco industry may conduct future marketing in order to circumvent the Tobacco Act. Past tobacco marketing strategies are discussed in light of how such strategies could be used in future marketing campaigns. In addition, this article highlights the need for private industries unrelated to tobacco to conduct socially responsible advertising so as to avoid inadvertently promoting tobacco.

引用

页码：278 / 280

页数：3

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