Affective and social determinants of mobile data services adoption

被引:26
作者
Karaiskos, Dimitrios C. [2 ]
Drossos, Dimitris A. [1 ]
Tsiaousis, Alexandros S. [2 ]
Giaglis, George M. [2 ]
Fouskas, Konstantinos G. [3 ]
机构
[1] Univ Aegean, Dept Informat & Commun Syst Engn, Samos, Greece
[2] Athens Univ Econ & Business, Dept Management Sci & Technol, Athens, Greece
[3] Univ Macedonia, Technol Management Dept, Naousa, Greece
关键词
technology acceptance; mobile data services; social determinants; Triandis theory; TECHNOLOGY ACCEPTANCE MODEL; USER ACCEPTANCE; INFORMATION-TECHNOLOGY; EMPIRICAL-EVALUATION; USAGE;
D O I
10.1080/0144929X.2011.563792
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
Technology acceptance theories predict user intentions to use services tailored for organisational needs. However, in this paper, we postulate that the aforementioned theories do not apply when investigating intentions towards the use of mobile data services (MDS), as the latter encompasses supplementary characteristics, such as fun and enjoyment, which are not taken into account under available models of user acceptance. The incorporation of the affective dimension is proposed by reintroducing the Triandis theory of human behaviour to the MDS domain. A web-based survey (N = 219) was conducted to investigate our research hypotheses and validate our model of MDS usage intention. Results showed that the MDS usage intention can be predicted by cognitive and affective factors under the lens of social influences. Additionally, the main antecedents of MDS actual use are perceived usefulness, perceived value and intention to use MDS.
引用
收藏
页码:209 / 219
页数:11
相关论文
共 47 条
[1]   THE THEORY OF PLANNED BEHAVIOR [J].
AJZEN, I .
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 1991, 50 (02) :179-211
[2]  
Ajzen I., 1980, Understanding attitudes and predicting social behavior
[3]  
Ajzen I., 1985, INTENTIONS ACTIONS T, DOI DOI 10.1007/978-3-642-69746-32
[4]  
Anckar B., 2003, P 16 BLED EC C BLED
[5]  
Anckar B., 2002, J INFORM TECHNOLOGY, V4, P43
[6]  
[Anonymous], 2002, Smart Mobs: The Next Social Revolution, basic books
[7]   THE MODERATOR MEDIATOR VARIABLE DISTINCTION IN SOCIAL PSYCHOLOGICAL-RESEARCH - CONCEPTUAL, STRATEGIC, AND STATISTICAL CONSIDERATIONS [J].
BARON, RM ;
KENNY, DA .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1986, 51 (06) :1173-1182
[8]  
Brave S.e., 2002, Handbook of Human-Computer Interaction, P251
[9]   Explaining consumer acceptance of handheld Internet devices [J].
Bruner, GC ;
Kumar, A .
JOURNAL OF BUSINESS RESEARCH, 2005, 58 (05) :553-558
[10]  
Carlsson C., 2005, 38 ANN HAW INT C SYS