Evaluation of traditional and quick-response retailing procedures by using a stochastic simulation model

被引:25
作者
Hunter, NA [1 ]
King, RE [1 ]
Nuttle, HLW [1 ]
机构
[1] N CAROLINA STATE UNIV, DEPT IND ENGN, RALEIGH, NC 27695 USA
关键词
D O I
10.1080/00405009608659101
中图分类号
TB3 [工程材料学]; TS1 [纺织工业、染整工业];
学科分类号
0805 ; 080502 ; 0821 ;
摘要
A stochastic computer-simulation model is used to quantify the retail-performance characteristics of traditional and quick-response (QR) procedures for seasonal and fashion apparel, The model allows exploration of the underlying differences between the two systems, including patterns of stockout, the impact of markdowns, and buyer-forecast error, as well as the limitations on QR effectiveness imposed by season length and the number of items offered per stock-keeping unit (SKU).
引用
收藏
页码:42 / 55
页数:14
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