Development of a web-based survey system for evaluating affective satisfaction

The concept of affective satisfaction is used to measure subjective feelings or impressions toward a product and to provide designers with knowledge about how well users are affectively satisfied. Numerous studies of affective satisfaction toward mobile devices have been conducted in laboratory environments. However, evaluating affective satisfaction whenever a new product is designed can be expensive. Therefore, this study proposes a method to develop a web-based survey system for evaluating affective satisfaction. A case study evaluating the affective satisfaction of thirty mobile phones was conducted by more than three hundred participants. The multiple linear regression technique was applied to build the relationship models between affective satisfaction and design features of the mobile phones. The proposed method can be used for a guideline to evaluate the affective satisfaction over the internet. Moreover, designers can use this method in product families other than mobile phones. Relevance to industry: The results of this study can be used to evaluate affective satisfaction of consumer electronic products efficiently. Moreover, designers can get feedback on their prototypes of products through analyzing the evaluation results. (C) 2011 Elsevier B.V. All rights reserved.