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The territory of consumer research: Walking the fences
被引:22
作者
:
Deighton, John
论文数:
0
引用数:
0
h-index:
0
Deighton, John
机构
:
来源
:
JOURNAL OF CONSUMER RESEARCH
|
2007年
/ 34卷
/ 03期
关键词
:
D O I
:
10.1086/522653
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:279 / 282
页数:4
相关论文
共 5 条
[1]
When good brands do bad
Aaker, J
论文数:
0
引用数:
0
h-index:
0
机构:
Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
Aaker, J
Fournier, S
论文数:
0
引用数:
0
h-index:
0
机构:
Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
Fournier, S
Brasel, SA
论文数:
0
引用数:
0
h-index:
0
机构:
Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
Brasel, SA
[J].
JOURNAL OF CONSUMER RESEARCH,
2004,
31
(01)
: 1
-
16
[2]
From the editor-elect
Deighton, J
论文数:
0
引用数:
0
h-index:
0
Deighton, J
[J].
JOURNAL OF CONSUMER RESEARCH,
2005,
32
(01)
: 1
-
5
[3]
Journal of Marketing Research in the new competitive journalistic environment
Huber, Joel
论文数:
0
引用数:
0
h-index:
0
机构:
Duke Univ, Fuqua Sch Business, Durham, NC 27706 USA
Duke Univ, Fuqua Sch Business, Durham, NC 27706 USA
Huber, Joel
[J].
JOURNAL OF MARKETING RESEARCH,
2007,
44
(01)
: 1
-
3
[4]
Lindblom C.E., 1979, USABLE KNOWLEDGE SOC
[5]
Brand community
Muniz, AM
论文数:
0
引用数:
0
h-index:
0
机构:
DePaul Univ, DePaul Ctr 7510, Chicago, IL 60604 USA
Muniz, AM
O'Guinn, TC
论文数:
0
引用数:
0
h-index:
0
机构:
DePaul Univ, DePaul Ctr 7510, Chicago, IL 60604 USA
O'Guinn, TC
[J].
JOURNAL OF CONSUMER RESEARCH,
2001,
27
(04)
: 412
-
432
←
1
→
共 5 条
[1]
When good brands do bad
Aaker, J
论文数:
0
引用数:
0
h-index:
0
机构:
Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
Aaker, J
Fournier, S
论文数:
0
引用数:
0
h-index:
0
机构:
Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
Fournier, S
Brasel, SA
论文数:
0
引用数:
0
h-index:
0
机构:
Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
Brasel, SA
[J].
JOURNAL OF CONSUMER RESEARCH,
2004,
31
(01)
: 1
-
16
[2]
From the editor-elect
Deighton, J
论文数:
0
引用数:
0
h-index:
0
Deighton, J
[J].
JOURNAL OF CONSUMER RESEARCH,
2005,
32
(01)
: 1
-
5
[3]
Journal of Marketing Research in the new competitive journalistic environment
Huber, Joel
论文数:
0
引用数:
0
h-index:
0
机构:
Duke Univ, Fuqua Sch Business, Durham, NC 27706 USA
Duke Univ, Fuqua Sch Business, Durham, NC 27706 USA
Huber, Joel
[J].
JOURNAL OF MARKETING RESEARCH,
2007,
44
(01)
: 1
-
3
[4]
Lindblom C.E., 1979, USABLE KNOWLEDGE SOC
[5]
Brand community
Muniz, AM
论文数:
0
引用数:
0
h-index:
0
机构:
DePaul Univ, DePaul Ctr 7510, Chicago, IL 60604 USA
Muniz, AM
O'Guinn, TC
论文数:
0
引用数:
0
h-index:
0
机构:
DePaul Univ, DePaul Ctr 7510, Chicago, IL 60604 USA
O'Guinn, TC
[J].
JOURNAL OF CONSUMER RESEARCH,
2001,
27
(04)
: 412
-
432
←
1
→