Winning strategies for innovation and high-technology products management

被引：49

作者：

Kim, Sang-Hoon ^{[1
]}

Huarng, Kun-Huang ^{[2
]}

机构：

[1] Seoul Natl Univ, Grad Sch Business, Seoul 151916, South Korea

[2] Feng Chia Univ, Taichung, Taiwan

来源：

JOURNAL OF BUSINESS RESEARCH | 2011年 / 64卷 / 11期

关键词：

Adoption; Diffusion; High-tech; Innovation; USER ACCEPTANCE; ADOPTION; CAPABILITIES;

D O I：

10.1016/j.jbusres.2011.06.013

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Though numerous studies examine the issues on innovation, diffusion, and adoption of high-tech products, the industry practitioners still have many questions unanswered. Twenty papers in this special issue of the Journal of Business Research explore six major venues in this area. The contributors presented the studies in the track of innovation, diffusion, and adoption of high-tech products at the Global Marketing Conference held in Tokyo, Japan in September 9-12, 2010. All these papers have gone through double-blind reviews and revisions. The scholars share the successful experiences in innovation, analyze the diffusion of information and communication technology, investigate the adoption of high-tech products, discuss the technology management issues, and evaluate the marketing strategies for high-tech products. (C) 2011 Elsevier Inc. All rights reserved.

引用

页码：1147 / 1150

页数：4

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