Drivers of Internet shopping

被引：51

作者：

Khalifa, M ^{[1
]}

Limayem, M

机构：

[1] City Univ Hong Kong, Asia Ctr Elect Business, Hong Kong, Hong Kong, Peoples R China

[2] City Univ Hong Kong, Dept Informat Syst, BBA Elect Commerce Program, Hong Kong, Hong Kong, Peoples R China

来源：

COMMUNICATIONS OF THE ACM | 2003年 / 46卷 / 12期

关键词：

D O I：

10.1145/953460.953505

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

Some of the significant factors that play a key role in the growth and development of Internet shoppingare are discussed. A number of behavioral theories have been applied to explain Internet consumer behavior and evaluate its impact on online shopping. A survey study has been conducted to identify key factors influencing purchasing on the Web and examine their relative significance in the growth of e-commerce. The results of the study help in understanding consumer behavior on the Web and lead to valuable implications for marketing agencies and managers. The results help these agencies and managers to devise a way to develop strategies to remain competitive in the Internet shopping business. The findings of the study are also expected to help Web designers design better websites that will be able to compete with other sites.

引用

页码：233 / 239

页数：7