Online shopping motivations and pleasure travel products: a correspondence analysis

被引：97

作者：

Beldona, S

Morrison, AM

O'Leary, J

机构：

[1] E Carolina Univ, Dept Nutr & Hospitality Management, Greenville, NC 27858 USA

[2] Purdue Univ, Sch Consumer & Family Sci, W Lafayette, IN 47907 USA

[3] Texas A&M Univ, Dept Recreat Leisure & Tourism Serv, College Stn, TX 77843 USA

来源：

TOURISM MANAGEMENT | 2005年 / 26卷 / 04期

关键词：

shopping motivations; product complexity; search characteristics; online travel purchase behavior;

D O I：

10.1016/j.tourman.2004.03.008

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The purpose of this study was to examine purchase motives of pleasure travel components of low and high complexity in a Web environment. Motives to buy travel components of a typical pleasure vacation were differentiated using the economics of search framework and mapped using correspondence analysis. Findings showed a uni-dimensional solution that was named informational/transactional. While purchase of activities, accommodation, events and attractions demanded more informational contexts behind purchase; purchase of car rentals and airline tickets were driven by transactional contexts. Theoretical and marketing implications are discussed. (c) 2004 Published by Elsevier Ltd.

引用

页码：561 / 570

页数：10

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