Corporate and stakeholder responsibility: Making business ethics a two-way conversation

In this article we revisit the notion of stakeholder responsibility as a way to highlight the role that stakeholders have in creating an ethical business context. We argue for modifying the prevailing focus on corporate responsibility to stakeholders, and giving more serious attention to the importance of stakeholder responsibility-to firms, and to other stakeholders who are part of the collective enterprise. We elaborate why stakeholder responsibility matters, and suggest how making stakeholder responsibility a central focus of academics and practitioners can redefine the interaction between firms and stakeholders and ultimately enhance business excellence.