Cognition, creativity, and entrepreneurship

被引:432
作者
Ward, TB [1 ]
机构
[1] Univ Alabama, Ctr Creat Media, Tuscaloosa, AL 35487 USA
基金
美国国家科学基金会;
关键词
cognition; creativity; entrepreneurship;
D O I
10.1016/S0883-9026(03)00005-3
中图分类号
F [经济];
学科分类号
02 ;
摘要
Cognitive approaches to creativity are discussed as they relate to an important task of entrepreneurs: generating novel and useful ideas for business ventures. Attention is given to the paradoxical role of knowledge, which can either enhance of inhibit creativity, as well as to the properties of knowledge and a selected set of processes that influence the originality of newly generated ideas. Experimental findings are discussed along with suggestions about how those findings might be translated to practical applications. (C) 2003 Elsevier Inc. All rights reserved.
引用
收藏
页码:173 / 188
页数:16
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