Adoption of mobile ICT for health promotion: an empirical investigation

被引:87
作者
Cocosila, Mihail [1 ]
Archer, Norm [2 ]
机构
[1] Athabasca Univ, Fac Business, Athabasca, AB T9S 3A3, Canada
[2] McMaster Univ, DeGroote Sch Business, Hamilton, ON, Canada
关键词
User adoption; Motivation; Perceived risk; Mobile ICT; Health promotion; USER ACCEPTANCE; PERCEIVED-RISK; ELECTRONIC-COMMERCE; TECHNOLOGY; MOTIVATIONS; DECISION; SERVICES; BELIEFS; TRUST;
D O I
10.1007/s12525-010-0042-y
中图分类号
F [经济];
学科分类号
020101 [政治经济学];
摘要
This research is an unbiased empirical evaluation of user reasons to accept or resist a mobile information and communication technology (ICT) application for health promotion. This innovative use of mobile ICT consists of developing services that educate people to stay healthy, with clear benefits for both individuals and society. Receiving customized health advice through mobile devices may be an attractive service. However, despite their ability to support users, mobile services may sometimes irritate by being too intrusive. A 1-month experiment exposed participants to a health promotion application, delivered through their cell phones. This was the framework for the evaluation of an adoption model that included both positive and negative user adoption factors. Findings revealed intrinsic motivation to be a sufficient reason for adoption and a multi-faceted perceived overall risk factor as the main obstacle. Accordingly, when usefulness is less apparent, enjoyment may be a key factor for the adoption of mobile ICT for health promotion.
引用
收藏
页码:241 / 250
页数:10
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