CAUGHT BY SURPRISE? Micro-mobilization, new media and the management of strategic surprises

New social network technology (Web 2.0) provides individuals and small groups with powerful resources for rapid political mobilization. This can create strategic surprises to policy-makers. Two cases of Web 2.0 driven micro-mobilization processes are considered. In both cases, new network technology helped the process of issue-expansion on which the emergence of these strategic surprises is dependent. Policy-makers were taken by surprise because their repertoires of action are focused primarily on official arrangements of consultation and on the news coverage by traditional media. Policy-makers' capacities and resources are not attuned to the political use of network technology by citizens.