Human flavor-aversion learning: A comparison of traditional aversions and cognitive aversions

Traditional flavor aversions form when an organism consumes a flavor prior to an illness-producing unconditioned stimulus (US). Rozin (1986), however, introduced a second type of taste-aversion learning produced by a disgust-eliciting US. In the present work, Rozin's disgust categorization is extended to include other human situations (negative information, forced consumption) in which taste aversions are mediated by cognitive processes. College students completed a self-report questionnaire that addressed their experiences with taste-aversion learning. The results show that cognitive aversions were stronger and longer-lasting than traditional aversions, they formed to foods of animal origin more than to other substances, and they could be produced without nausea. Finally, individuals who reported having a cognitive aversion had significantly more taste aversions than individuals who reported having a traditional aversion. These results provide additional evidence that taste-aversion learning can occur without the direct mediation of an illness producing US. (C) 1998 Academic Press.