Trust and reputation management in a small-world network

被引：19

作者：

Venkatraman, M ^{[1
]}

Yu, B ^{[1
]}

Singh, MP ^{[1
]}

机构：

[1] N Carolina State Univ, Dept Comp Sci, Raleigh, NC 27695 USA

来源：

FOURTH INTERNATIONAL CONFERENCE ON MULTIAGENT SYSTEMS, PROCEEDINGS | 2000年

关键词：

D O I：

10.1109/ICMAS.2000.858519

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Successful commerce relies heavily upon the reputations that the different parties acquire through their dealings with each other: We view an e-commerce community as a social network, which supports reputations both for expertise (providing good service) and helpfulness (providing good referrals). We study the small-world phenomena such as the emergence of subcommunities, and pivot vertices (which link different sub communities) in the social network, and discovered that the quality of the network improves with the presence of a pivot.

引用

页码：449 / 450

页数：2