Urban imitations - Tarde's sociology revisited

Although long forgotten, the sociology of Gabriel Tarde has suddenly re-emerged. This article backs up the renewed interest in Tarde in four ways. First, drawing upon the systems theory of Niklas Luhmann, it demonstrates that the usual critique of Tarde is false: Tarde's theory of imitation is not trapped in any kind of psychologism but is, indeed, a pure sociology. Against this background, the second part of the article argues that the notion of imitation is closely tied to urbanity, which brings Tarde close to the spatial turn of social thought. While Tarde's work thus seems compatible with contemporary sociological currents, it also transcends what is presently discussed. The third part of the article therefore examines Tarde's analysis of urban crowds, as the crowd demonstrates the paradoxical nature of the social. Finally, drawing upon Henri Lefebvre, the article outlines the contours of a particular, contemporary Tardean analysis of imitations. More specifically, the suggestion is to add a more explicitly structural dimension to Tarde's work, which, it is argued, may be accomplished by pursuing a rhythmanalysis. The rhythmanalysis enables one to bring together Tarde's focus on imitation, urbanity and crowds. © 2005, SAGE. All rights reserved.