A Review of Business Analytics: A Business Enabler or Another Passing Fad

被引：24

作者：

Bayrak, Tuncay ^{[1
]}

机构：

[1] Western New England Univ, 1215 Wilbraham Rd, Springfield, MA 01119 USA

来源：

WORLD CONFERENCE ON TECHNOLOGY, INNOVATION AND ENTREPRENEURSHIP | 2015年

关键词：

Business Analytics; Business Intelligence; Big Data; Decision Making;

D O I：

10.1016/j.sbspro.2015.06.354

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Business Analytics has emerged as a potential business enabler in both public and private sectors and is one of the fastest growing fields. By implementing Business Analytics initiatives in their organizations, decision makers can integrate disparate data sources, predict trends, improve performance, see key performance indicators, identify business opportunities, and make better and informed decisions. The purpose of this study is twofold: first, it provides a working definition, background, and a review of Business Analytics (BA) / Business Intelligence (BI) / Big Data (BD) theory and practice. Secondly, it discusses if BA/BI/BD is another passing fad or a business enabler. (C) 2015 The Authors. Published by Elsevier Ltd.

引用

页码：230 / 239

页数：10

共 23 条

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