Understanding and Changing Older Adults' Perceptions and Learning of Social Media

被引:122
作者
Xie, Bo [1 ]
Watkins, Ivan [1 ]
Golbeck, Jen [1 ]
Huang, Man [1 ]
机构
[1] Univ Maryland, Coll Informat Studies, College Pk, MD 20742 USA
基金
美国国家卫生研究院;
关键词
NETWORKING SITES; INTERNET; COMMUNICATION; INDIVIDUALS; TEENAGERS; CREATION; PRIVACY; SUPPORT; BOARDS;
D O I
10.1080/03601277.2010.544580
中图分类号
G40 [教育学];
学科分类号
040101 [教育学原理];
摘要
An exploratory study was conducted to answer the following questions: What are older adults' perceptions of social media? What educational strategies can facilitate their learning of social media? A thematic map was developed to illustrate changing perceptions from the initial unanimous, strong negative to the more positive but cautious, and to the eventual willingness to actually contribute content. Privacy was the primary concern and key perceptual barrier to adoption. Effective educational strategies were developed to overcome privacy concerns, including (a) introducing the concepts before introducing the functions; (b) responding to privacy concerns; and (c) making social media personally relevant.
引用
收藏
页码:282 / 296
页数:15
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